01
Prioritise the right accounts
Turn a long CRM list into a short, explainable set of opportunities your team should review now.
CRM + won deals→Fit and timing model→Call-first list
APPLIED AI FOR COMMERCIAL TEAMS · HELSINKI
YOUR CRM ALREADYKNOWS WHO TOCALL NEXT.
We build AI systems that turn customer data, buying signals and sales history into decisions your team can act on.
STRATEGY → DATA → MODEL → INTEGRATIONEXPLAINABLE BY DESIGN · HUMAN DECISION
+THE COMMERCIAL OPPORTUNITY
You already did the hard part.
You collected the data.
NextKnown connects the history inside your systems with what is changing outside them. The result is a clear decision: who deserves attention, why now and what your team should do next.
+WHAT WE HELP YOU DECIDE
FROM STORED DATA.
TO SALES ACTION.
Focused commercial AI for B2B teams with valuable customer history and more opportunities than time.
02
Reactivate dormant demand
Reconnect past conversations with current company changes and surface a credible reason to return.
Past conversations→New business signals→Reason to reconnect
03
Recommend the next offer
Learn from customers you already won to show what a similar company may need and what to discuss.
Customer patterns→Product-fit evidence→Next-best conversation
ONE ACCOUNT. FOUR MOMENTS.SCROLL TO FOLLOW THE OPPORTUNITY ↓
01 / THE RECORD
“NOT NOW.”
LAST YEAR.
One account. A good conversation. No budget at the time. It’s still in your CRM, along with hundreds of others.
START WITH THE CONTEXT YOU ALREADY HAVE
ACCOUNT #10428
Nordic Industrial Group
MANUFACTURING · FINLAND2024LAST CONVERSATION
Previous outcomeRight fit. Wrong timing.
Next actionNo follow-up scheduled
A PAST CONVERSATION↗
02 / THE CHANGE
SAME COMPANY.
NEW CONTEXT.
They’re hiring. Opening a new location. Taking on bigger projects. We bring relevant changes into the account record.
CONNECT CRM HISTORY WITH NEW EVIDENCE
NEW SIGNAL / EXTERNAL DATAExpansion + hiringContext has changed.
ACCOUNT #10428
Nordic Industrial Group
MANUFACTURING · FINLAND—GATHERING EVIDENCE
- +Hiring across operations
- +Similar to your won accounts
- −Budget still to confirm
A REASON TO LOOK AGAIN↗
03 / THE PRIORITY
A SCORE.
WITH REASONS.
Compare the account with customers you’ve won. See which factors raise or lower its score, and why it deserves attention.
YOUR SALES HISTORY → AN EXPLAINABLE PRIORITY
NEW SIGNAL / EXTERNAL DATAExpansion + hiringContext has changed.
ACCOUNT #10428
Nordic Industrial Group
MANUFACTURING · FINLAND87/ 100 · HIGH POTENTIAL
- +Hiring across operations
- +Similar to your won accounts
- −Budget still to confirm
TIER 1 / CALL FIRST↗
04 / THE NEXT MOVE
A BETTER
CONVERSATION.
Your salesperson opens the CRM with the context already there: why this company, why now and what to discuss. The decision stays with them.
RESEARCH BECOMES A SALES ACTION
✓ EVIDENCE ADDED TO YOUR CRM
ACCOUNT #10428
Nordic Industrial Group
MANUFACTURING · FINLAND87/ 100 · HIGH POTENTIAL
- +Hiring across operations
- +Similar to your won accounts
- −Budget still to confirm
TASK CREATED / CALL THIS WEEK↗
+SELECTED WORK
COMMERCIAL PROBLEMS.
WORKING SYSTEMS.
Three ways customer data can become a repeatable commercial decision.
01 / LEAD SCORINGIT services · Client anonymised
Nordic IT services company
From a CRM full of companies to a clearer sales focus.
DATACRM history + account data→SYSTEMExplainable account scoring→ACTIONPrioritised sales review
02 / AUTOMATED SDRInternational trade · Client anonymised
Baltic government trade house
A researched starting point for international business.
DATACompany research + qualification→SYSTEMAssisted research workflow→ACTIONPrepared opportunity record
03 / DORMANT DEAL ACTIVATIONConstruction & staffing · Client anonymised
B2B construction staffing company
A past conversation. A new reason to reconnect.
DATAPast opportunities + new signals→SYSTEMDormant deal monitoring→ACTIONReason to reconnect
Client names are anonymised. System descriptions reflect the work; visual diagrams simplify the underlying implementation.
+TECHNOLOGY WITH A COMMERCIAL JOB
FROM YOUR DATA.
TO A SYSTEM YOUR TEAM USES.
A recommendation is only useful when the evidence is visible, the workflow is familiar and your people remain in control.
INPUT / 01CRM · ERP · SALES HISTORY
INPUT / 02COMPANY & MARKET SIGNALS
SYSTEM / 03DATA LAYER
INTELLIGENCE / 04ML · LLM REASONING
OUTPUT / 05SCORE + EXPLANATION
ACTION / 06CRM · DASHBOARD · AUTOMATION
EXPLAINABLE
The evidence behind each recommendation stays visible.
INTEGRATED
Outputs live where the commercial team already works.
HUMAN-LED
Your team reviews the recommendation and owns the decision.
EUROPEAN CONTEXT
Data handling and responsible deployment are considered from the start.
+HOW WE WORK
A CLEAR PATH FROM
QUESTION TO SYSTEM.
One senior-led team from the first commercial question through implementation and improvement.
Understand
Define the commercial decision, the users and the evidence that could improve it.
Build
Combine CRM history with relevant company data and create the first working model.
Validate
Review recommendations with sales, test the reasoning and measure usefulness.
Integrate
Put priorities and explanations into the CRM, dashboard or workflow people use.
Improve
Use real outcomes and team feedback to make the system more accurate over time.
+SENIOR PEOPLE, PERSONALLY INVOLVED
BUSINESS JUDGEMENT.
TECHNICAL DELIVERY.
NextKnown combines commercial strategy with hands-on AI engineering. Projects stay senior-led from the first business question through implementation.
COMMERCIAL STRATEGYAnastasia Denisko
AI & TECHNICAL DELIVERYTuomas Mustonen
NEXTKNOWNSENIOR-LED APPLIED AI
AI / DELIVERYTUOMAS
COMMERCIAL / STRATEGYANASTASIA
+ENGAGEMENT MODELS
START WITH VALUE.
BUILD FROM EVIDENCE.
Begin with a focused question. Prove it against real data. Scale only when the system earns its place in the workflow.
01DISCOVER
AI Opportunity Sprint
Identify the commercial decision worth improving, assess the available data and define the smallest useful system.
WHAT YOU RECEIVEOpportunity map · data assessment · implementation brief
From €800Discuss scope
02PROVE
Proof of Value
Build and validate one production-relevant use case with the people who will actually use its recommendations.
WHAT YOU RECEIVEWorking model · explained outputs · validation session
From €1,900Discuss scope
03IMPLEMENT
AI System Implementation
Connect the model, workflow and interface to your operating environment and prepare it for everyday use.
WHAT YOU RECEIVEIntegration · workflow · documentation · handover
Scoped after proofDiscuss scope
04IMPROVE
Activation & AI Operations
Reactivate dormant CRM value, monitor performance and improve the system with real commercial feedback.
WHAT YOU RECEIVERe-enrichment · monitoring · iteration
Activation from €700Discuss scope
Every engagement is confirmed against your data, systems and security requirements before work begins.
+START WITH A BUSINESS QUESTION
WHAT SHOULD AI
HELP YOU DECIDE?
Tell us where the commercial process feels slow, uncertain or manual. We’ll assess whether your data can improve it and propose a practical first step.
30 MINUTESDiscovery call. No charge.
anastasia@nextknown.eu Albertinkatu 13 · Helsinki, Finland